In a current commercial, James Patterson, crime novelist ordinaire, urges readers to purchase his latest novel (at least I think it's his), I, Alex Cross. If they refuse? He'll kill off the character.
It's a ploy that's equal parts clever and desperate. I'm sure Patterson has no real plans to ax one of his major breadwinners, but at least it gets attention. And it just might work.
Now, let's find a frail, pulp-loving soul who has already fallen for the scheme, and get 'em to press charges for literary extortion.