the ugliest shoe

Meghan O'Rourke explains the mysterious allure of Crocs.

As fans will tell you, Crocs aren't just footwear; they're the closest thing to religion that the foot has experienced. The company's stock has skyrocketed in value over the past year, and Crocs is now poised to launch a new product line this fall. Yet Crocs are heinous in appearance. A Croc is not a shoe; it is a Tinkertoy on steroids. How did this peculiar shoe-manqué achieve ubiquity—and can it possibly stick around?

Short answers: fluoridated water, and no, thank God.