Users of the product should never be allowed to design commercials condemning use of the product.And then Slate's ad critic comes along, and writes this:
I spoke to Ginger Robinson and Patty Fogarty, the copywriter and art director who worked pro bono on the campaign at the ad agency Wieden & Kennedy. They told me the scenarios in these spots came from personal experiences.I knew it.
Stevenson likes the ads, though, saying that potheads are uniquely qualified to understand them and fear their message. He could be right--I can't say I have any idea what a stoner thinks like.