Jun 18, 2007

suspicion confirmed

About this commercial, I once wrote this:

Users of the product should never be allowed to design commercials condemning use of the product.
And then Slate's ad critic comes along, and writes this:
I spoke to Ginger Robinson and Patty Fogarty, the copywriter and art director who worked pro bono on the campaign at the ad agency Wieden & Kennedy. They told me the scenarios in these spots came from personal experiences.
I knew it.

Stevenson likes the ads, though, saying that potheads are uniquely qualified to understand them and fear their message. He could be right--I can't say I have any idea what a stoner thinks like.

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