efficiency is selfishness

There, they said it:

Web users are getting more ruthless and selfish when they go online, reveals research.

The annual report into web habits by usability guru Jakob Nielsen shows people are becoming much less patient when they go online.

Instead of dawdling on websites many users want simply to reach a site quickly, complete a task and leave.

Most ignore efforts to make them linger and are suspicious of promotions designed to hold their attention.

When I click "close" on those annoying pop-over ads, I fancy myself clutching a saber and gritting my teeth and saying, "My name is Inigo Montoya. You killed my blogging mojo. Prepare to die!"