Mar 5, 2007

television so stupid even a caveman would watch it

Pundits worldwide have claimed that with the therapy spot, the Geico caveman ads jumped the shark. Apparently, so has civilization:
ABC said Friday it had ordered a pilot for a comedy, tentatively titled "Cavemen," that features the characters used in a series of ads by the insurance company.

In the ads, cavemen appear insulted by a Geico pitchman's claim that the company's Web site is so easy to use that "even a caveman can do it."

The potential series, one of 14 pilots that will be produced by Touchstone Television this spring, features the cavemen as they "struggle with prejudice on a daily basis as they strive to live the lives of normal thirty-somethings in 2007 Atlanta."
It's just a pilot. Let us pray it never makes syndication.

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