The benefits are obvious: you know exactly where the money is going and how it's being used. You can see an immediate impact. It's quick, easy, and understandable. To date, DonorsChoose has raised over $11 million.
I was contacted soon afterward by representatives of ChangingThePresent, an e-philanthropy foundation that brings together scores of global charitable organizations and nonprofits all in one place. Finding a new charity is easy, and giving takes just a few clicks. The difference in method is critical: the money you give, though earmarked for specific projects, goes to an organization, not a person. Robert Tolmach (via email) explains:
The receipt you receive from our site will indicate what you elected to fund. However, we cannot do what Donors Choose does when they provide you with a receipt indicating the purchase of, for instance, a single slide projector or a single table. The first reason is that the nonprofits on ChangingThePresent are often providing services as well as goods, or some mix of services and goods, and so there simply is no single receipt to provide.ChangingThePresent has stringent rules its associated nonprofits must follow, and makes every "reasonable effort" to make sure the money received goes to its intended purpose.
Second, nonprofits on our site are typically buying the goods in bulk and at large discounts. That means your money will go further, but that there’s no discrete receipt for them to send you. As a single example, I, for one, would much rather have my $100 donation buy 33 books for kids at $3 each through First Book and ChangingThePresent than have it buy 11 books at $9 each through Donors Choose. It’s more important to me that the kids get the 22 additional books than it is for me to see a receipt for that purchase.
DonorsChoose, ChangingThePresent, and other e-philanthropies represent the promise of new technology to make giving easier. There are even nonprofits set up solely to help other nonprofits take advantage of the new medium, which, according to Tolmach, represents less than 2% of total giving.
In the end, though, it's all about trust and relationships. We're much more willing to give when we know the people who ask, and we can see how our gift gets results. Technology broadens our sense of community to encompass the globe, but our commitment to our local community is still as necessary as ever.
And, ultimately, there's one way to be sure your gift makes a difference: give time.