May 5, 2006

Friday sad-but-true link

A student pointed me to this McDonalds site, which she had found as part of an investigation into "model minority" stereotypes. A bizarre blend of tokenism and advertising, it includes such gems as a little dog that says "Yeeah-tah-dah!" (Year of the Dog) when the mouse rolls over.

The typical Asian, if you weren't aware, celebrates the Chinese New Year, listens to a mix of hip-hop and authentically ethnic tunes, and shops at Ikea.

No comments: