"...you know what's gonna happen to you?"

Sure, I thought it was creepy that Coke was including GPS locaters in their new prize promotion--but I bought a twelve-pack anyway, because it was on sale, and I'm cheap like that.

But apparently, military high mucky-mucks are creeped out, too.

Paul Saffo, research director at The Institute for the Future, a technology research firm, likened the concerns to the Central Intelligence Agency's ban on Furbies, the stuffed toys that could repeat phrases.

"There's things generals should stay up late at night worrying about," he said. "A talking Coke can isn't one of them."

Or is it? "You're gonna have to answer to the Coca-Cola company," after all.