Obama gets you right in your vagus nerve

Emily Yoffe reports that neuroscience is catching on to something students of oratory have known for, oh, millennia: rhetoric sends people.

Elevation has always existed but has just moved out of the realm of philosophy and religion and been recognized as a distinct emotional state and a subject for psychological study. Psychology has long focused on what goes wrong, but in the past decade there has been an explosion of interest in "positive psychology"—what makes us feel good and why. University of Virginia moral psychologist Jonathan Haidt, who coined the term elevation, writes, "Powerful moments of elevation sometimes seem to push a mental 'reset button,' wiping out feelings of cynicism and replacing them with feelings of hope, love, and optimism, and a sense of moral inspiration."...

We come to elevation, Haidt writes, through observing others—their strength of character, virtue, or "moral beauty." Elevation evokes in us "a desire to become a better person, or to lead a better life." The 58 million McCain voters might say that the virtue and moral beauty displayed by Obama at his rallies was an airy promise of future virtue and moral beauty. And that the soaring feeling his voters had of having made the world a better place consisted of the act of placing their index fingers on a touch screen next to the words Barack Obama. They might be on to something. Haidt's research shows that elevation is good at provoking a desire to make a difference but not so good at motivating real action. But he says the elevation effect is powerful nonetheless. "It does appear to change people cognitively; it opens hearts and minds to new possibilities. This will be crucial for Obama."

And how does it work, neurologically speaking?

Keltner believes certain people are "vagal superstars"—in the lab he has measured people who have high vagus nerve activity. "They respond to stress with calmness and resilience, they build networks, break up conflicts, they're more cooperative, they handle bereavement better." He says being around these people makes other people feel good. "I would guarantee Barack Obama is off the charts. Just bring him to my lab."

"Vagal superstars": brilliant, or completely batty. Or both.