it's my moniker

Jon Bon Jovi's desperate bid for relevance:

Jon Bon Jovi wants the owner of the Mijovi energy drink to change its name, arguing it is too similar to his famous moniker.

But Marcos Carrington says his coffee-based energy drink is named after his girlfriend, whose name is Jovita, not the 45-year-old rocker.

In a Jan. 22 letter, Los Angeles lawyer Peter Laird, representing Bon Jovi, objected to the word "Mijovi" as well as other words "itsmijovi" and "itsmilife" that appear in the company's marketing materials and on the can. Rather than use Carrington's spelling, the letter used the phrases, "It's My Jovi" and "It's My Life."

"As you should be aware, one of Bon Jovi's most popular songs is entitled `It's My Life,"' the letter states. "We hereby demand that you immediately cease and desist all further use of the name `Mijovi' and `It's My Life."'

Carrington said the words "itsmijovi" and "itsmilife" are meant to mean "it's my jovial life." The full phrase on the can is "itsmienergy.itsmijovi.itsmilife."

No word on if Jovi--Bon Jovi?--is going to sue PBS, or if Bon Jovi--Jovi?--is going to be sued by Talk Talk.