state of Washington unveils stupidest tourism slogan ever

Washington State has a new slogan meant to lure in cash-laden tourists. And it sucks.

"SayWA." That's right. "SayWA." It took 18 months (!) of development and will be rolled out with a $442,000 ad campaign. Official bureaucratese:

“ ‘SayWA’ is a distillation of the sense of wonder that comes with discovery,” the tourism office’s Web site suggests. “It describes the moment when an experience becomes emotional. Where the traveler is no longer an observer, but a participant. The ‘SayWA’ moment.”

Meanwhile, back in the real world:

“Thirty-five years ago, I smoked dope and probably could have come up with something like that,” said Darrell Bryan, general manager of Victoria Clipper, the largest tour operator in the Northwest. “To me, it’s better to have no slogan than to come up with something like that.

Our suggestion: WA the *!&%?